Campaign Management in Adobe CQ5/AEM

Campaign management provides digital marketers the opportunity to create dedicated experiences for visitors.

 

We can create content, segment visitors, push and promote targeted content for specific user profiles and manage campaigns across multiple channels.

Elements in Campaign Management :-

Brands: Brands are the top level unit and form a collection of Campaigns.

Campaigns: A campaign is a collection of individual Experiences.

Teasers: Teaser Pages / Paragraphs are used to steer specific visitor . Typically a teaser page is a temporary action that will last for a specific period of time, until it is replaced by the next teaser page.

Newsletters: E-mail Communications are used to engage users and encourage them to visit your web site. These usually take the form of a newsletter, sent to Leads (which are usually grouped into Lists)

Leads: The information that you have collected about your visitors and how to contact them forms the basis for your leads.

Lists:Leads are usually grouped into lists so that you can take collective action on them

Segments: Site visitors have different interests and objectives when they come to a site. Analyzing this according to factors such as activity on the website, profile information registered and activity on other websites, helps you to define segments. Content can then be specifically targeted to the visitor's needs and interests according to the segment(s) they match.

Marketing Campaign Manager:-

Marketing Campaign Manager (MCM) is a console that helps us manage campaigns.

In MCM we can access :

1. Dashboards – Divided into four panes:
• Lists
• Segments
• Reports
• Campaign
2. Leads – Here we can manage our leads
3. Lists- Here we can manage our lists
4. Campaigns- Here we can manage our Brands and Campaigns

Email Marketing Explained : -

E-mail marketing (for example, newsletters) are an important part of any marketing campaign as we use them to push content to our leads. In AEM, we can create newsletters from existing AEM content as well as add new content, specific to the newsletters.

Campaign Dashboard :-

Dashboards consists of four Panes:

Lists - This pane shows the lists which are already created, together with the number of leads in that list. A new list can be created directly or leads can be imported to create a new list. Selecting a specific list takes to the Lists section showing details for the list.

Segments - This pane show the segments that you have defined. Segments let you characterize a collection of visitors that share certain traits. Selecting a specific segment will open the segment definition page.

Reports - CQ provides different reports to help you analyze and monitor the state of your instance. This MCM pane lists the reports. Selecting a report will open the report page

Campaigns - This pane lists your campaign experiences such as newsletters and teasers.