Digital Plunge - have you already taken the plunge?

Campaign management provides digital marketers the opportunity to create dedicated experiences for visitors.   We can create content, segment visitors, push and promote targeted content for specific user profiles and manage campaigns across multiple channels. Elements in Campaign Management :- Brands: Brands are the top level unit and form a collection of Campaigns. Campaigns: A campaign is a collection of individual Experiences. Teasers: Teaser Pages / Paragraphs are used to steer specific visitor . Typically a teaser page is a temporary action that will last for a specific period of time, until it is replaced by the next teaser page. Newsletters: E-mail Communications are used to engage users and encourage them to visit your web site. These usually take the form of a newsletter, sent to Leads (which are usually grouped into Lists) Leads: The information that you have collected about your visitors and how to contact them forms the basis for your leads. Lists:Leads are usual