Marketing & Analytics

Some SDL Tridion Interview Questions…

Many of my friends keep asking me to provide some interview questions related with SDL Tridion . Surprisingly, there are hardly any site available for questions related with SDL Tridion., though you can find host of sites for other WCMs like AEM and Sitecore. Hence, I thought to put some basic Tridion related questions on the basis of my experience with it. I know it may require several improvements but thought to share something for someone who is looking to get some Tridion related questions to start with. I will be glad to incorporate any suggestion you have. Development phases related questions - What is the development methodology recommended by SDL for development/integration based on SDL Tridion? Have you participated in any Blueprinting workshop, please share the experience? What are the inputs required in BluePrint? How can inheritance of content flow be altered explicitly? What are priority and ranking in Blueprint? What are the inputs required for Content Modeling ...

Campaign Management in Adobe CQ5/AEM

Campaign management provides digital marketers the opportunity to create dedicated experiences for visitors. We can create content, segment visitors, push and promote targeted content for specific user profiles and manage campaigns across multiple channels. Elements in Campaign Management :- Brands: Brands are the top level unit and form a collection of Campaigns. Campaigns: A campaign is a collection of individual Experiences. Teasers: Teaser Pages / Paragraphs are used to steer specific visitor . Typically a teaser page is a temporary action that will last for a specific period of time, until it is replaced by the next teaser page. Newsletters: E-mail Communications are used to engage users and encourage them to visit your web site. These usually take the form of a newsletter, sent to Leads (which are usually grouped into Lists) Leads: The information that you have collected about your visitors and how to contact them forms the basis for your leads. Lists:Leads are u...

Why Digital transformation are harder to execute for Europe than US?

I found some stark differences of working style in both the regions’ people. Most of the Indian IT companies are trying to consolidate their position in Europe after a level of saturation in US, UK, Australia and other English speaking countries, and probably most of them are struggling in Europe, though they executed projects for English speaking countries. Most of the projects including Digital Transformations even I got to chance to work on in my career were for US based customers. However, recently I got chance to work with some European giants. I thought to share my learnings & experiences after directly working with some of the big European accounts. Communication barrier - As I pointed above, Indian IT companies succeeded for most part in English speaking countries, in executing the project to completion. One of the prominent reason I think is since English is sort of primary language for all Indian companies. However, for most of the European countries English is ...

Digital Plunge - have you already taken the plunge?

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