Digital Plunge - have you already taken the plunge?

I recently finished a book named 'Digital Strategy' by Alexander Rauser. Alexander has given current day problems during any Digital transformation and pragmatic solutions for that. Having worked in the IT industry for 17 years and last 10 years mostly into Digital Transformations for most of the fortune 500 companies, it was quite relevant to me. If you are also part of any digital transformation of any organization in any capacity, you will find it helpful too. Over the last decade, companies have thought of digital strategy as a means to market new technology or recognize upcoming trends. However, today few of those companies do realize that Digital Strategy is all about continuously improving your business to stay ahead in the curve, but some are still stuck in the old mindset. It's surprising to see  'Strategy' is missing from the Digital Strategy for many of the transformations happening, rather the focus is just on 'Marketing' (Digital Marketing