Skip to main content

Posts

Showing posts from May 17, 2015

Why Digital transformation are harder to execute for Europe than US?

  I found some stark differences of working style in both the regions’ people. Most of the Indian IT companies are trying to consolidate their position in Europe after a level of saturation in US, UK, Australia and other English speaking countries, and probably most of them are struggling in Europe, though they executed projects for English speaking countries. Most of the projects including Digital Transformations even I got to chance to work on in my career were for US based customers. However, recently I got chance to work with some European giants. I thought to share my learnings & experiences after directly working with some of the big European accounts. Communication barrier - As I pointed above, Indian IT companies succeeded for most part in English speaking countries, in executing the project to completion. One of the prominent reason I think is since English is sort of primary language for all Indian companies. However, for most of the European countries English is not