Adobe CQ5 Musings

I found that there are not many resources for Adobe CQ5, eventhough it is a market leader of WCM.

So, I plan to take baby steps to post all the knowledge I have about Adobe CQ5 through this blog.

Thank You for visiting!!

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Some SDL Tridion Interview Questions…

Many of my friends keep asking me to provide some interview questions related with SDL Tridion . Surprisingly, there are hardly any site available for questions related with SDL Tridion., though you can find host of sites for other WCMs like AEM and Sitecore. Hence, I thought to put some basic Tridion related questions on the basis of my experience with it. I know it may require several improvements but thought to share something for someone who is looking to get some Tridion related questions to start with. I will be glad to incorporate any suggestion you have. Development phases related questions - What is the development methodology recommended by SDL for development/integration based on SDL Tridion? Have you participated in any Blueprinting workshop, please share the experience? What are the inputs required in BluePrint? How can inheritance of content flow be altered explicitly? What are priority and ranking in Blueprint? What are the inputs required for Content Modeling ...

A case for 'strategy' in Digital Strategy...

I recently finished a book named 'Digital Strategy' by Alexander Rauser. Alexander has given current day problems during any Digital transformation and pragmatic solutions for that. Having worked in the IT industry for 17 years and last 10 years mostly into Digital Transformations for most of the fortune 500 companies, it was quite relevant to me. If you are also part of any digital transformation of any organization in any capacity, you will find it helpful too. Over the last decade, companies have thought of digital strategy as a means to market new technology or recognize upcoming trends. However, today few of those companies do realize that Digital Strategy is all about continuously improving your business to stay ahead in the curve, but some are still stuck in the old mindset. It's surprising to see 'Strategy' is missing from the Digital Strategy for many of the transformations happening, rather the focus is just on 'Marketing' (Digital Marketing...

Campaign Management in Adobe CQ5/AEM

Campaign management provides digital marketers the opportunity to create dedicated experiences for visitors. We can create content, segment visitors, push and promote targeted content for specific user profiles and manage campaigns across multiple channels. Elements in Campaign Management :- Brands: Brands are the top level unit and form a collection of Campaigns. Campaigns: A campaign is a collection of individual Experiences. Teasers: Teaser Pages / Paragraphs are used to steer specific visitor . Typically a teaser page is a temporary action that will last for a specific period of time, until it is replaced by the next teaser page. Newsletters: E-mail Communications are used to engage users and encourage them to visit your web site. These usually take the form of a newsletter, sent to Leads (which are usually grouped into Lists) Leads: The information that you have collected about your visitors and how to contact them forms the basis for your leads. Lists:Leads are u...

Digital Plunge - have you already taken the plunge?

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