Digital Plunge - have you already taken the plunge?

  Cloud Platforms are getting stronger and humongous day by day. The two prominent cloud platforms that I got chance to work with and arguably the Market leaders - Microsoft with its Azure Cloud and Amazon with its Amazon Web Services (AWS), has a long list of services now offered through Cloud Platform. You can build Infrastructure, develop Web Apps & Mobile Apps, manage identity and access, do analytics, Internet of things, Database, IDEs and what not. As a Digital Architect, I recently got chance to evaluate various offerings by cloud platform vendors and to recommend best ones as a part of Digital transformation being done for a customer. Following is what I went with and it looked to be a reasonable recommendations - Infrastructure requirements – We opted for Azure VMs & Active Directory for managing servers. Every Digital WCM needs good amount of server resources, at the least 8 servers – Author and Publish instance for each DTAP (Dev, Test, Acceptance & Prod) env

Campaign management provides digital marketers the opportunity to create dedicated experiences for visitors.   We can create content, segment visitors, push and promote targeted content for specific user profiles and manage campaigns across multiple channels. Elements in Campaign Management :- Brands: Brands are the top level unit and form a collection of Campaigns. Campaigns: A campaign is a collection of individual Experiences. Teasers: Teaser Pages / Paragraphs are used to steer specific visitor . Typically a teaser page is a temporary action that will last for a specific period of time, until it is replaced by the next teaser page. Newsletters: E-mail Communications are used to engage users and encourage them to visit your web site. These usually take the form of a newsletter, sent to Leads (which are usually grouped into Lists) Leads: The information that you have collected about your visitors and how to contact them forms the basis for your leads. Lists:Leads are usual

I found that there are not many resources for Adobe CQ5, eventhough it is a market leader of WCM. So, I plan to take baby steps to post all the knowledge I have about Adobe CQ5 through this blog. Thank You for visiting!!